EMPOWERING CUSTOMER ACTION

ECA is a powerful strategy designed to maximize customer involvement. By delivering the right support, ECA empowers customers to directly shape their journeys. That leads to increased customer loyalty, as well as invaluable insights that can guide business strategies. Ultimately, ECA is about creating a dynamic relationship where customers are res

Serel's powerful framework hinges on a fundamental principle known as ECA. This acronym stands for Event-Condition-Action, depicting the core mechanism that fuels Serel's dynamic behavior. ECA constitutes a clear framework for managing events within the system. Initially, an event is initiated, signifying a specific occurrence or change. Secondly,